客户搜索市场专员

Leads Generation (<60%)
1. Design and implement high-impact direct marketing campaigns based on a solid market and product understanding to achieve signing KPIs
2. Communicate with external customers to collect their gas demand and identify business opportunities, as well as with internal stakeholders to understand their objectives and demands
3. Work closely with local sales team to drive quality of lead generation, optimize conversion and improve workflows and processes.
4. Develop and optimize new data sources, online platform and other digital tools to improve leads generation efficiency

Marketing Activity Support
1. Execute leads qualification and results optimization of digital promotion, such as EDM, SEM, E-commerce and SCRM etc.
2. Work with Segment Marketing on both online and offline marketing activities execution, after event follow-up and results tracking.
3. Support market research of new entrance and products on customer level by effective tele-marketing if any.

Database Maintenance
1. Regularly update prospects information in CRM and manage the business cycle with the local sales team.
2. Buildup and maintain local competitive account database to support leads campaigns and market intelligence.